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Let's look at the Guiding star as the belief and value foundation of the Entrepreneur

 

There are 4 Guiding Stars

 

  • Influence

  • Dominance

  • Financial Stability

  • Purpose, Calling, Destiny

Here we are going to divert to 2 kinds of field based of the brand strategy. We'll have the Business Brand and the Personal Brand

 

  • Business Brand

  • Personal Brand

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